Native Mobile App
Designing a Mobile App for Allergy Management
Designing a Mobile App for Allergy Management
Role:
Lead Designer
Time Line:
1 year
Responsabilities
Visual design, Research, Product Strategy,
Overview
Overview
Allerzen is an app for managing your allergies. It integrates allergens forecasts, symptoms tracking and recommendations. Allerzen helps you take appropriate actions in advance, it reduces the life impact of your allergies and it provides personalized content based on your symptoms and air quality.
Allerzen is an app for managing your allergies. It integrates allergens forecasts, symptoms tracking and recommendations. Allerzen helps you take appropriate actions in advance, it reduces the life impact of your allergies and it provides personalized content based on your symptoms and air quality.
Business goals
Business goals
Sanofi wanted to explore a new model : combine drug supplier with a digital a solution.As observed some of the existing customers are frustrated with theirs current treatments
Sanofi wanted to explore a new model : combine drug supplier with a digital a solution.As observed some of the existing customers are frustrated with theirs current treatments
Understand the problem
Understand the problem
The project began with a workshop. The goal was to identify unmet customer needs, business problem, hypothesis and opportunities.After this workshop, all stakeholders were on the same page. The Lean UX canvas helps the product teams clarify what problem they are solving and whom they are solving it for.
The project began with a workshop. The goal was to identify unmet customer needs, business problem, hypothesis and opportunities.After this workshop, all stakeholders were on the same page. The Lean UX canvas helps the product teams clarify what problem they are solving and whom they are solving it for.
Process
Process
As part of an Agile team, I participated in all Scrum ceremonies in order to maintain open communication, influence product success, and productively contribute to the team.
Stand-up (Daily scrum)
Backlog Refinement (grooming)
Sprint Planning
Sprint Review & Demo
Retrospective
As part of an Agile team, I participated in all Scrum ceremonies in order to maintain open communication, influence product success, and productively contribute to the team.
Stand-up (Daily scrum)
Backlog Refinement (grooming)
Sprint Planning
Sprint Review & Demo
Retrospective
With limited time, I have done a usability testing to help us to understand user needs
With limited time, I have done a usability testing to help us to understand user needs
1. Define the most important features for the users
2. Evaluate the current Onboarding
3. Gather information scenario of use
4. What content users would need?
5. Clarify the design of the main screen
1. Define the most important features for the users
2. Evaluate the current Onboarding
3. Gather information scenario of use
4. What content users would need?
5. Clarify the design of the main screen
For each page, I report the findings during of the users interview. Overall the home page not understood by users.
For each page, I report the findings during of the users interview. Overall the home page not understood by users.
Some observations :
• AQI is confusing for users
• Log symptoms is used twice a day. (specially asthmatic)
• Notifications are not easy to setup
Some observations :
• AQI is confusing for users
• Log symptoms is used twice a day. (specially asthmatic)
• Notifications are not easy to setup
Persona
Persona
Based on the interview I could identify two main personas
Based on the interview I could identify two main personas
Lisa
"My issues stem from my poor routines; if I neglect my self-care, my rhinitis flare-ups become harder to handle."
Requirements :
• To be aware of pollen existence in the atmosphere
• Gain more knowledge about her allergies
Challenges :
• Unclear about the specific allergens causing her reaction
• Unable to distinguish between symptoms of allergies and flu
Roger
“I create packed meals, allowing me to avoid outdoor allergens at lunchtime.”
Requirements:
• Avert allergic reactions
• Monitor their improvement
• Administer medication prior to high pollen count. Issues:
• Lack of knowledge regarding allergen intensity
• Incapable of mitigating their symptoms.
To commence crafting a component, I initially refine the reasoning and structure alongside the PM.
To commence crafting a component, I initially refine the reasoning and structure alongside the PM.
The information architecture helps to improve the overall user experience to be consistent and well organized.
The information architecture helps to improve the overall user experience to be consistent and well organized.
UI Improvements
UI Improvements
Goal : Understand My Air Quality score and what pollen are present in the air
Issue :
Users didn’t understand what is the AQI and how it is calculated.
Solution :
I create a page with a short explanation about the AQI.
Also adding a scale helps the user to better interpret the AQI value.
Goal : Understand My Air Quality score and what pollen are present in the air
Issue :
Users didn’t understand what is the AQI and how it is calculated.
Solution :
I create a page with a short explanation about the AQI.
Also adding a scale helps the user to better interpret the AQI value.
Solution
Solution
Takeaways
Takeaways
After a pilot test with 120 users the overall the feedback was really positive.
Some key results :
• 9 out of 10 users would recommend allergen app
• 60% of all users remained active after 5 weeks
• Consumers found the app easy to navigate and intuitive during testing
• Allerzen app is in the top 30 % among medical & wellness solutions
After a pilot test with 120 users the overall the feedback was really positive.
Some key results :
• 9 out of 10 users would recommend allergen app
• 60% of all users remained active after 5 weeks
• Consumers found the app easy to navigate and intuitive during testing
• Allerzen app is in the top 30 % among medical & wellness solutions